With this code you can have your viewer click on an image or text to go to another page. It is called the "A HREF" tag. You don't want your viewer to leave your page so you will add a "target" to open up a new window for the page your viewer is being directed to. Here it is:
<a href="http://www.theurlbeingdirected" target=blank>YOUR TEXT HERE</A> or <a href="http://www.theurlbeingdirected" target=blank><img src="http://www.yourimage.jpg"></A>